There are 3 ways to grow your tennis club…
1) Get members to buy more.
2) Get more money from each transaction.
3) Raise Your Membership Fees.
Now, let’s talk about using add-ons to triple your profits.
Ask this in add-on question.
What other products and services do your members need and how can you set up a partnership with that supplier or company?
Here are some good ideas for add-ons to start with.
More Privates Lessons.
If they are taking 1 with you, get them to take 2 or if they are taking 2 move them up to 3, with a discount of course.
Most adults need more on-court practice time anyway.
Many take lessons for years and never really progress because they don’t get in enough lesson and practice time.
So, there is your pitch right there!!
Leverage your kid’s lessons.
I got this add-on from my first manager at Nishinomiya.
Here is what he did.
He focused on building up our kids program and then we leverage each relationship.
We would get the kids to take on a weekly package deal, where they would take lessons 3 times a week.
Then we would sell the mom on why she needs to be taking lessons too.
And of course, the dad would join after as well.
In the end, we would be selling nice fat family packaged deals and tripling our profits.
Turn your sports shop into an add-on.
Use your sports shop as an add-on for each new transaction or to promote to your members in a creative way.
Offer a discount to all new members when they join. (Package it with a racket and 2 sets of wear and other tennis aids/gear)
They are going to need tennis wear anyway, so give it to them at a fair price.
To do that.
Use the reverse commerce method.
You don’t want to buy and have to stock a lot of inventory. Get the supplier to front you the rackets and tennis items and sell them first, then pay for them.
Get creative and sell, sell, sell and your supplier will love you for it.
With this sports shop model, you can offer a fair price and promote the hell out of it daily and cash in for your club.
Those are just 3 ideas for add-ons.
Make sure that in your daily or weekly meeting that you and your staff are brainstorming for more ideas to use add-ons in all your transactions from today.
Then, watch how your club’s profit jump through the roof!