Prince tennis rackets are designed and manufactured by Prince Global Sports who are based in New Jersey in the USA. They are a well known and respected brand that has also achieved recognition in the sports of squash and badminton.
The company formation can be attributed to Robert H. McClure who came from Princeton and was originally a producer of tennis ball machines that made the natural progression to tennis rackets and produced the first over sized racket in the 1970’s with the help of Howard Head (who famously worked for Head tennis rackets). Amongst the other innovations and ‘firsts’ in the tennis and general racket sports arenas Prince has pioneered Longbody technology, multifilament string, the first ‘natural foot shape’ tennis shoes and also EX03 technology.
The Prince product portfolio is not limited to tennis rackets and also includes tennis wear for both men and women, a huge range of footwear for use on all of the surfaces tennis is played on, balls, grips and bags as well as the tennis machines that originally propelled the company forwards.
Prince products are used by some of the game’s top tour players and high profile names such as David Ferrer and Daniela Hantuchova are two of the massive names that are proud to play with Prince rackets. The high profile stars help to increase the appeal of the brand and Prince currently holds a high standing in the racket sales statistics, challenging Wilson strongly in the last three years for the number one spot.
The future of Price as a company remains bright as they are still to embrace global markets quite as effectively as they have done in the USA. It is a company that never stands still, perhaps a lesson learnt from its relative fall into obscurity in the past, and has a steadfast commitment to supporting players at every level by embracing innovation into its products to ensure they produce competitive and user friendly rackets and tennis products.
Research and development is at the centre of the success of a company in such a competitive and ever changing industry in which the smallest innovations and improvements in technology can have massive results financially in the competitive global tennis tour. Essentially, Prince have a hunger and desire to be number one and they want a Prince tennis racket in the hand of as many players as possible to help them achieve this goal.